San Francisco – Shares of Facebook, Twitter and Snapchat-owner Snap fell further on Tuesday as Wall Street fretted over potential regulatory scrutiny that could hobble the business of the social networks.
Facebook lost 4.75 percent after it said it faced questions from the U.S. Federal Trade Commission about how its users’ personal data was mined by a political consultancy hired by Donald Trump’s campaign.
Since revelations on Saturday that a political consulting firm had improperly obtained personal data on 50 million Facebook users, the world’s largest social media company has lost $60 billion of its stock market value.
With concerns that Facebook’s handling of users’ data would lead to stepped up government regulation, social media rival Twitter slumped 9.0 percent and was on track for its worst day since July last year.
Snap fell nearly 4.0 percent to $15.86, dipping further below the $17 price set in its public listing a year ago.
Longbow Asset Management Chief Executive Jake Dollarhide said his firm’s Twitter stake was in negative territory due to this week’s drop. He has no plan to sell because he believes Twitter faces less regulatory risk than Facebook or Snap.
“The average guy or gal uses it as a news feed,” Dollarhide said. “I don’t know what personal information I’ve ever shared on Twitter.”
New European Union privacy rules that go into effect in May will require letting European users opt out of highly targeted online ads, or face fines of up to 4.0 percent of annual revenues.
San Francisco-based Baker Avenue Asset Management chief investment strategist King Lip said Facebook and other social media companies face more regulatory risk from European governments than in the United States.
Credit reporting agency Equifax’s massive breach of consumers’ sensitive financial data disclosed last September led to government probes but no major regulatory or legal changes.
“Equifax’s breach was far more egregious than the Facebook issue, and there hasn’t been any significant legislation,” Lip said. “I think there’s going to be a lot of chatter about privacy issues surrounding Facebook, but I don’t think any significant legislation is going to be passed.”